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What is slow fashion all about?

Just like the Slow Food movement promotes mindful enjoyment, the Slow Fashion movement aims to benefit both our planet and ourselves by slowing down. I already take more time when shopping for clothes.

Instead of constantly buying cheap, disposable fashion, it’s better to repair, alter, or recycle garments. When buying something new, we should learn to appreciate quality and take responsibility for people and the environment by changing our consumption habits.

The Slow Fashion movement works to slow down the pace of fashion, improve working conditions for garment workers, ensure transparency in production chains, and make sustainable consumption possible.

Why does ROCKMACHERIN fashion fit so well within this movement?
Because timeless design, thoughtful details, and high-quality craftsmanship make our clothing long-lasting classics – far removed from fast-fashion trends.